Mr. Ismay is president and one of the founders of the International Mercantile Marine. He has made it a custom to be a passenger on the maiden voyage of every new ship built by the White Star Line. It was Mr. Ismay who, with J. P. Morgan, consolidated the British steamship lines under the International Mercantile Marine's control; and it is largely due to his imagination that such gigantic ships as the Titanic and Olympic were made possible.