Samuel Taylor Coleridge - Lecture on Prose Style
... Style is, of course nothing else but the
art of conveying the meaning appropriately and with perspicuity,
whatever that meaning may be, and one criterion of style is that is
shall not be translatable [into other words of the same
language] without injury to the meaning. Johnson's style has
pleased many from the very fault of being perpetually translatable;
he creates an impression of cleverness by never saying any thing in
a common way. ...
... The source of bad writing is the
desire to be something more than a man of sense,--the straining to
be thought a genius; and it is just the same in speech-making. If
men would only say what they have to say in plain terms, how much
more eloquent they would be! ... And I can not conclude this
Lecture without insisting on the importance of accuracy of style as
being near akin to veracity and truthful habits of mind; he who
thinks loosely will write loosely, ... Let me also exhort you to
careful examination of what you read, if it be worthy any perusal
at all; such an examination will be a safeguard from fanaticism,
the universal origin of which is in the contemplation of phenomena
without investigation into their causes.
1818
To rest of theory &
criticism